Cookie Policy

Last updated: 1st January 2026

What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how you use our website, remember your preferences, and improve your browsing experience.

How We Use Cookies

embercresters uses cookies for various purposes including website functionality, analytics, and advertising. We use both first-party cookies (set by our website) and third-party cookies (set by external services like Google Analytics and Google Ads). Our cookies help us provide you with relevant content, measure website performance, and deliver personalised advertisements.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. Without these cookies, the website cannot function properly.

Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand which pages are most popular, how long visitors stay on the site, and how they navigate through our content. This information helps us improve our website and services.

Functional Cookies

These cookies remember your preferences and choices to provide enhanced features and personalised content. They may remember your language preference, region, or other customisable elements of the website.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and advertising purposes.

Detailed Cookie Information

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution and conversion tracking 90 days Marketing
IDE Google Ads - advertising targeting and measurement 2 years Marketing

Third-Party Services

We use several third-party services that may set cookies on your device:

  • Google Analytics: Provides website analytics and visitor insights
  • Google Ads: Enables advertising, remarketing, and conversion tracking
  • Google Fonts: Provides web fonts for improved typography (may set cookies for performance optimisation)

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing essential functionality. When you decline certain cookie categories, Google services adjust their behaviour accordingly, using privacy-preserving measurement techniques where possible. This ensures compliance with privacy regulations whilst maintaining service quality.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

  • Cookie Consent Banner: When you first visit our website, you can accept all cookies, reject non-essential cookies, or customise your preferences
  • Cookie Preferences: You can change your cookie preferences at any time by clicking the cookie settings link in our website footer
  • Browser Settings: Most web browsers allow you to control cookies through their settings preferences

Browser Cookie Controls

You can control and delete cookies through your browser settings. Here are links to cookie management pages for popular browsers:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Impact of Disabling Cookies

If you choose to disable or delete cookies, some features of our website may not function properly. Necessary cookies are required for basic website functionality, whilst analytics and marketing cookies help us improve our services and provide relevant content. Disabling these cookies may result in a less personalised experience.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or relevant laws and regulations. We will notify you of any significant changes by updating the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about our use of cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

embercresters GmbH
Kirchstraße 157
70657 Stuttgart, Baden-Württemberg, Germany
Email: privacy@embercresters.pro
Phone: +49 711 4000275

Additional Resources

For more information about cookies and online privacy, you may find these resources helpful: the Information Commissioner's Office (ICO) guidance on cookies, the European Data Protection Board (EDPB) guidelines on consent, and the Network Advertising Initiative (NAI) opt-out tools for online advertising.